The Battle Of The Charcoal Toothpastes – Superdrug Charcoal Whitening Toothpaste VS XOC Cleansing Charcoal Toothpaste

Hi there! Today’s post is a product comparison. I’ve tried both Superdrug‘s Charcoal Whitening Toothpaste and XOC‘s Cleansing Charcoal Toothpaste. And here’s what I think. 🙂

Superdrug‘s Charcoal Whitening Toothpaste promises to help remove stains. It also claims to provide maximum fluoride protection for healthy gums and teeth. How’s the toothpaste? I think it’s pretty awesome! In terms of stain removal, this one’s definitely a lot more effective than Colgate’s premium products. I also like the fresh minty taste, and brushing my teeth with a black toothpaste is awesome fun!

XOC‘s Cleansing Charcoal Toothpaste makes the same claims. However, this toothpaste isn’t great. Now that I’ve finished the tube I can say for sure that this one doesn’t prevent stains, and it’s not effective at removing stains. I’ve had better results from using kids’ toothpastes. I also don’t like the weird hospital soap flavour. It’s very unusual.

I’ve gone through an entire tube of each toothpaste, and based on that I’m satisfied that Superdrug managed to make an awesome product whilst XOC did not. If Superdrug continues to make this toothpaste, I have no reason to go back to Colgate. I’m happy I tried XOC’s toothpaste, but I won’t be buying it again.

If you’re interested, Superdrug‘s Charcoal Whitening Toothpaste (which also happens to be cruelty-free) is available as 75ml for £2.99. I stocked up a few weeks ago when Superdrug ran a Buy 1 Get 1 Free promotion. XOC‘s Cleansing Charcoal Toothpaste is available as 100ml for 99p (B&M Bargains).

Mrs Strawberry Blonde